Author Archives: BlueberryDev

Digital Marketing & Social Media

investment in Digital Marketing & Social Media continues at pace and never has it been more critical for businesses than in the current COVID-19 pandemic era. Bricks & Mortar retailers have pivoted to become Clicks & Mortar businesses, developing their online presence and ecommerce capacity to sustain revenues. Supported by the Local Enterprise Offices Trading Online Voucher scheme there has never been a more important time to build your ecommerce website.



Francis Verling Training


Verling Consulting has been delivering high quality high impact one-to-many training courses and programmes for the past fourteen years. Subject areas of strength include: Business Visioning & Strategy, Marketing, Sales and Product Design & Development. Training delivery online and or face to face can be provided. Verling Consulting has delivered extensively for the Local Enterprise Offices including: Carlow, Cavan, Donegal, Fingal, Leitrim, Louth, Meath, and Monaghan.

VERLING CONSULTING has provided training in the following key business areas:

  • New Product Generation & Development
  • Market Research
  • Marketing
  • Promotion
  • Selling and Sales Skills
  • Export Development
  • Channel Management
  • Time Management & Personal Effectiveness
  • Project Management

VERLING CONSULTING has delivered training programmes for micro-enterprises through a wide number of enterprise development organisations in the Republic of Ireland and Northern Ireland, over the past number of years including:

  • The Accelerate Programme – Management Development Programme
  • Ireland Best Young Entrepreneur Programme
  • Student Enterprise Programme
  • Sales Bootcamp Programme
  • Effective Marketing Programme
  • Export Development Programme
  • Making It Programme
  • Create Programme
  • SalesWise Programme


To date Francis Verling has delivered mentoring to over 500 business owners. This experience has given him a unique understanding of the challenges business owner encounter and how these can be overcome.

One-to-one mentoring is a tried and tested  process to assist individuals to unlock their potential, ideate and innovate, discuss and appraise options and move their business ideas forward  whichever phase of business development they are at: pre-start, start-up and or growth.

The role of the mentor is to share wisdom gained from experience and learning. The mentor’s principal function is to listen and to ask questions. They help their clients explore their business goals and ideas for the future and to help them realistically appraise their current situation. As business plans develop the role is to challenge and support the execution of the client’s plans and to assist them to keep track of their objectives.

Mentors are not encouraged to solve the problems for the client, rather to help clients develop the capability to solve their own problems. Mentors do not carry out the work on behalf of the client but can be a source of guidance and advice for them. The mentor may offer advice and opinion. Responsibility for decision-making rests solely with the client.

Francis’ functional competences and characteristics as a Mentor include:

  • A good knowledge of broad issues facing Irish industry and services companies, particularly issues affecting the support and development of micro-enterprise
  • excellent administrative skills together with the ability to successfully organise and prioritise work
  • sound judgment as well as good communication
  • computer literate with knowledge of relevant applications including Word, Excel, PowerPoint and Outlook

The skills Francis brings to his mentoring include:

  • Empathy
  • Listening without judging
  • Challenging
  • Questioning
  • Sharing
  • Non – directive
  • Supporting
  • Business counselling skills
  • Business planning
  • Project management
  • Business knowledge and expertise

Consulting Services

Through Verling Consulting’s business consulting services, businesses can access the full range of Verling Consulting expertise and experience (over thirty years), through in-depth engagement with your business. Business consulting offers businesses the opportunity to work through the entire business planning process from business visioning to plan writing, planning and implementation. Francis verling has worked with previous county and National Enterprise Awards businesses on their business plan development and subsequent implementation. Areas of particular focus include Strategic Development, development of Marketing plan and Sales Plans for rapid business development of revenue growth, profitably.