The Project aim is to assist design practitioners to network and build capacity by enhancing their innovation and digital skills and to bring their work to new markets locally, nationally, and internationally.

The programme is aimed at design businesses including: Industrial Design, Product / Service Design, Visual Communications, Graphic Design, Ui / Ux (User-interface/User-experience) and Interaction Design, Service Design and Strategic Design.

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National Women’s Enterprise Day, Ireland’s largest female enterprise event is a full day programme to promote, encourage and stimulate female entrepreneurship across Ireland. It is designed and led by women and is an annual high point in promoting entrepreneurship to women in Ireland. The Local Enterprise Office along with Enterprise Ireland provide a wide range of help, incentives, training, and development programmes to female entrepreneurs.

While help is available all year round, National Women’s Enterprise Day turns the spotlight on female entrepreneurship. It attracts widespread media attention. It opens the prospect of entrepreneurship to women who may not have considered it before. It highlights what support is available. It provides valuable networking opportunities and connections with industry experts. And it celebrates the achievements of women in enterprise.

It tackles the real-life subjects affecting women in business. While finance, marketing, innovation, and new product development are important, so too are family, well-being, and mental health and these all have their place in National Women’s Enterprise Day. The programme and the pace create to combine a heady mix of education, motivation, and inspiration.

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This course will provide participants with the opportunity to learn the key principles of marketing, branding and how to practically apply these concepts to their own business. It will introduce participants to a mix of traditional and digital marketing activities, that are cost effective, which they can undertake as part of a 12-month marketing plan.

This programme will assist participants to:

• Identify key prospects more accurately – market segmentation and consumer profile
• Design the marketing mix for target market segments
• Improve the accuracy of brand communications and messages to targeted customers
• Create a Value Proposition
• Adopt a Pricing Strategy and create a Price Spectrum for the business
• Develop a Social Media Marketing Strategy
• Have a 12-month Marketing Planner

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Focusing on energy, this regional event discussed actions businesses can take to reduce carbon footprint, the supports available to help them implement those improvements, and opportunities for businesses with R&D/Innovation projects to develop new renewable or energy efficient products/services aimed at carbon reduction and tackling climate change.

Speakers included:

• Local Enterprise Office Cavan – Marcella Rudden, Head of Enterprise
• Enterprise Ireland – Aidan McKenna, Regional Director North-East and North-West
• Sustainable Energy Authority Ireland (SEAI) – Niamh O’Sullivan, Programme Executive – Research, Development and Demonstration
• CREDIT Technology Gateway (Centre for Renewables and Energy) at DKIT – Dominic McLarnon, Manager, CREDIT Technology Gateway

 Local business case studies panel discussion:

• KORE Insulation – Caroline Ashe –  Commercial Director
• Kyte Powertech – Stephen McSharry – Engineering Manager
• Terra Spirits & Liqueurs – Shaun McKevitt – Managing Director
• Global Green – Niall Kiernan – Green for Micro Consultant

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‘After the launch of the Europe 2020 strategy and the EU Growth Agenda, Europe has taken the path to create a more connected relationship between society, government, business and higher education institutions (HEIs) in order to increase employment, productivity and social cohesion. However, despite the strong policy support, cooperation among the key actors in Europe is still in the early stages of development, and their interaction remains insufficient. In that, the recent reports by EU Smart Specialisation Platform and JRC particularly emphasize the need for “boundary spanners” in the innovation ecosystem, individuals who have deep understanding of both business and academia. This capacity is increasingly deemed crucial among the university staff in the entrepreneurial discovery and smart specialisation processes of the HEIs, to support transfer and exchange of knowledge. The nature of the barriers that hinder regional engagement include “lack of ‘boundary spanning skills in the university” and “lack of leadership to drive change”.

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These free, one hour, online seminars will take place every Tuesday morning at 10.00am for 5 weeks

Each week the seminars will address different themes i.e. developing an export plan, identifying customers, preparing for export, sales and marketing strategies, financing your exports and pricing your products.

The series aims to help business owners to overcome the challenges of the pandemic by understanding overseas business cultures, building digital capabilities for selling and developing customer, distributor and partner relationships.

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I’m looking forward to being involved in National Enterprise Week with Local Enterprise Office Louth,  delivering  the Digital Marketing Strategy course on Friday 5th March 10am – 12:30.
This is one of the many free events being staged by LEO Louth in the course of the week which runs from 1st to 5th March.

I’ll be covering topics including:

• Search Engine Optimisation
• Display Advertising – PPC / CPM
• Email Marketing
• Social Media Marketing
• Analytics

At the end of the workshop, participants will understand how all these tools work together, how to create a Google Adwords account, create a Google My Business Profile, and how to develop their Digital Marketing Strategy. Book now.

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Click on the link below to view our 15 minute video on how to Write a Winning Report for the Student Enterprise Programme 2021.

SEP Write a Winning Report

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