Author Archives: VerlingConsulting

NWED 2022

National Women’s Enterprise Day

Delighted to facilitate a panel discussion as part of National Women’s Enterprise Day ‘Our Future Our Way’ events with the Cavan Business Women’s Club in the Farnham Estate in Cavan on 13th October 2022. On the panel were Ann Rudden – CEO Aine’s Chocolates, Tara Walker – owner East Coast Cookery School, Author & TV Chef, and Aisling Kirwan – COO Positive Carbon.

National Women’s Enterprise Day, Ireland’s largest female enterprise event is a full day programme to promote, encourage and stimulate female entrepreneurship across Ireland. It is designed and led by women and is an annual high point in promoting entrepreneurship to women in Ireland. The Local Enterprise Office along with Enterprise Ireland provide a wide range of help, incentives, training, and development programmes to female entrepreneurs.

While help is available all year round, National Women’s Enterprise Day turns the spotlight on female entrepreneurship. It attracts widespread media attention. It opens the prospect of entrepreneurship to women who may not have considered it before. It highlights what support is available. It provides valuable networking opportunities and connections with industry experts. And it celebrates the achievements of women in enterprise.

It tackles the real-life subjects affecting women in business. While finance, marketing, innovation, and new product development are important, so too are family, well-being, and mental health and these all have their place in National Women’s Enterprise Day. The programme and the pace create to combine a heady mix of education, motivation, and inspiration.

Marketing For Small Business

Marketing For Small Business Course

Really Looking Forward To Delivering The Marketing For Small Business 2-Day Course For LEO Cavan Starting on 29th March 2022.

This course will provide participants with the opportunity to learn the key principles of marketing, branding and how to practically apply these concepts to their own business. It will introduce participants to a mix of traditional and digital marketing activities, that are cost effective, which they can undertake as part of a 12-month marketing plan.

This programme will assist participants to:

  • Identify key prospects more accurately – market segmentation and consumer profile
  • Design the marketing mix for target market segments
  • Improve the accuracy of brand communications and messages to targeted customers
  • Create a Value Proposition
  • Adopt a Pricing Strategy and create a Price Spectrum for the business
  • Develop a Social Media Marketing Strategy
  • Have a 12-month Marketing Planner
Local Enterprise Week 2022

Preparing Small Businesses for a Low Carbon Future

Thoroughly Enjoyed Facilitating ‘Preparing Small Businesses For A Low Carbon Future’ Event For LEO Cavan On The 8th March 2022

Focusing on energy, this regional event discussed actions businesses can take to reduce carbon footprint, the supports available to help them implement those improvements, and opportunities for businesses with R&D/Innovation projects to develop new renewable or energy efficient products/services aimed at carbon reduction and tackling climate change.

Speakers included:

  • Local Enterprise Office Cavan – Marcella Rudden, Head of Enterprise
  • Enterprise Ireland – Aidan McKenna, Regional Director North-East and North-West
  • Sustainable Energy Authority Ireland (SEAI) – Niamh O’Sullivan, Programme Executive – Research, Development and Demonstration
  • CREDIT Technology Gateway (Centre for Renewables and Energy) at DKIT – Dominic McLarnon, Manager, CREDIT Technology Gateway

 Local business case studies panel discussion:

  • KORE Insulation – Caroline Ashe –  Commercial Director
  • Kyte Powertech – Stephen McSharry – Engineering Manager
  • Terra Spirits & Liqueurs – Shaun McKevitt – Managing Director
  • Global Green – Niall Kiernan – Green for Micro Consultant
Spanning Boundaries Infographic

Spanning Boundaries Programme

Delighted to be participating on the Spanning Boundaries Programme, understanding what it takes to become a Spanning Boundaries Agent –

‘After the launch of the Europe 2020 strategy and the EU Growth Agenda, Europe has taken the path to create a more connected relationship between society, government, business and higher education institutions (HEIs) in order to increase employment, productivity and social cohesion. However, despite the strong policy support, cooperation among the key actors in Europe is still in the early stages of development, and their interaction remains insufficient. In that, the recent reports by EU Smart Specialisation Platform and JRC particularly emphasize the need for “boundary spanners” in the innovation ecosystem, individuals who have deep understanding of both business and academia. This capacity is increasingly deemed crucial among the university staff in the entrepreneurial discovery and smart specialisation processes of the HEIs, to support transfer and exchange of knowledge. The nature of the barriers that hinder regional engagement include “lack of ‘boundary spanning skills in the university” and “lack of leadership to drive change”.

Develop Your Export Business

Starting on 7th September, The Local Enterprise Office Network and Enterprise Ireland will host the Export Compass Series, helping small businesses to explore the option of exporting.

These free, one hour, online seminars will take place every Tuesday morning at 10.00am for 5 weeks

Each week the seminars will address different themes i.e. developing an export plan, identifying customers, preparing for export, sales and marketing strategies, financing your exports and pricing your products.

The series aims to help business owners to overcome the challenges of the pandemic by understanding overseas business cultures, building digital capabilities for selling and developing customer, distributor and partner relationships.

Digital Marketing Course - Verling Consulting

Enterprise Week LEO Louth

Digital Marketing Strategy Course – 5th March

I’m looking forward to being involved in National Enterprise Week with Local Enterprise Office Louth,  delivering  the Digital Marketing Strategy course on Friday 5th March 10am – 12:30.
This is one of the many free events being staged by LEO Louth in the course of the week which runs from 1st to 5th March.

I’ll be covering topics including:

  • Search Engine Optimisation
  • Display Advertising – PPC / CPM
  • Email Marketing
  • Social Media Marketing
  • Analytics

At the end of the workshop, participants will understand how all these tools work together, how to create a Google Adwords account, create a Google My Business Profile, and how to develop their Digital Marketing Strategy. Book now.

Cootehill Precision Engineering

National Enterprise Awards 2021

Verling Consulting wishes Cootehill Precision Engineering every success as finalists in this year’s National Enterprise Awards. Representing County Cavan, CPE will be a very strong contender for an award, based on its commitment to innovation, the highest standards in design and quality manufacturing and customer service. Winners will be announced on 11th February at an online event hosted by Bryan Dobson in the Mansion House, Dublin . Good Luck to all at Cootehill Precision Engineering.

Appointed to LEO Fingal Mentor Panel

Following a recent tendering and selection process, I have been accepted  by LEO Fingal to join its Mentor Panel, starting in 2021. This will be my first time working with LEO Fingal in a mentoring capacity – having previously delivered training in marketing for the LEO. As with other mentor panels with whom I’m engaged: LEO Louth, LEO Meath, LEO Cavan, LEO Monaghan, I’ll be providing mentor support in Marketing, Sales, Business Strategy & Planning and with a sectoral specialism in Craft & Design, though not limited to this sector. To date I’ve been fortunate to work with over five hundred micro-enterprise and SMEs in a wide number of sectors over the years in Scotland and Northern Ireland and throughout Ireland. Here’s looking forward to 2021.

CNET – Cavan Employers HR & Skills Network

CNET shorthand for Cavan Employers Human Resource and Skills Network was established in 2018 by Local Enterprise Office Cavan and Cavan Monaghan Educational Training Board. The network brings together employers and human resource managers at events throughout the year. In 2019 the following events included guest speakers:

Cathal Divilly, Director – ‘Great Place To Work’ who spoke on the topic of ‘Creating a great workplace for your staff’,

John Kieran – General Manager, Frozen Business – Kerry Foods, who spoke on the topic of ‘Building Your Workforce Through Lifelong Learning’,

Anna Donegan and Sophie Moran – Senior Executives – KeepWell Mark – IBEC, spoke on the topic of ‘Embracing Employee Well Being In Your Workplace’,

At the third event we had four guest speakers on the topic of ‘Human Resource and the Digital Transformation’, they were:

Paddy McHugh – Managing Director – Compliplus, Catherine Keogan, HSEQ Manager, Optinergy, Nikki McGoohan – HR Manager, Abcon and Claire Markey – IT Director, Obelisk.

The final event introduced two guest speakers:

Andrea Flanagan – Human Resource Manager, CG Power Systems Ireland Ltd. and

Robert Moorhouse – Solstice Consulting Ltd. speaking on the topic of Leadership & Motivation’